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THE HIDDEN PROFIT OF OUTDOOR SPACES

THE HIDDEN PROFIT OF OUTDOOR SPACES
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WHY CAN’T CAFÉS AND RESTAURANTS FULLY UTILIZE THEIR OUTDOOR SPACE POTENTIAL?

A FOUR-SEASON REVENUE MODEL WITH THE LÜX SERIES RETRACTABLE PERGOLA

In today’s café and restaurant industry, competition is no longer driven solely by the menu,
but increasingly by the spatial experience and overall comfort a venue provides.

Today’s customers visit a place not just to eat;
they come to spend time, socialize, take photos, and feel comfortable.

At this point, outdoor spaces—terraces, gardens, and rooftop areas—offer a major opportunity for businesses.
However, when these areas are not supported by the right systems,
this opportunity often turns into a significant loss of revenue.

OUTDOOR SPACE DEMAND IS INCREASING—SO WHY ISN’T REVENUE GROWING?

In recent years, Google Trends and industry analyses show that the following search terms have been rising rapidly:

  • Cafés with outdoor seating

  • Terrace restaurants

  • Rooftop cafés

  • Four-season outdoor spaces

  • Outdoor restaurant design

These insights clearly indicate that:

  • Customers want outdoor spaces.

  • However, the majority of businesses are only able to use these areas during the summer months.


PergolaSolutionsForEverySpace
❌ THE BIGGEST PROBLEM: SEASONAL USE

For many cafés and restaurants, outdoor areas remain active for only 3–4 months of the year.
The main reasons for this include:

  • Excessive sun exposure during the summer months

  • Rain in autumn and spring

  • Cold weather and strong winds in winter

  • Fragile umbrellas and basic awning systems

  • Temporary solutions lacking aesthetic appeal

WHAT DOES THIS MEAN?

→ Outdoor tables remain closed for most of the year
→ Overall seating capacity decreases
→ Daily revenue becomes inconsistent
→ Significant income losses occur during the winter months


💸 THE REAL LOSS: A SIMPLE CALCULATION

Let’s consider a café with an outdoor area consisting of 10 tables:

  • Average spend per table: 200–300 TL

  • Daily potential revenue: 2,000–3,000 TL

Just one rainy day:

→ 2,000–3,000 TL in lost revenue

In one month:
→ 60,000–90,000 TL in losses

In one year:
→ An entire season’s profit is completely lost

AT THIS POINT, THE FOLLOWING QUESTION ARISES:

IS IT POSSIBLE TO KEEP OUTDOOR SPACES ACTIVE ALL FOUR SEASONS?

🌿 A NATURE-INSPIRED SOLUTION

What Is the Lüx Series Retractable Pergola?

The Lüx Series Retractable Pergola is an intelligent outdoor system developed in accordance with bioclimatic design principles.

Just as leaves in nature adapt to changing climate conditions, the pergola system adjusts to the weather conditions of its environment, ensuring optimal comfort at all times.

 

KEY FEATURES OF THE SYSTEM:

✔ Effective shading in sunny conditions
✔ 100% waterproof structure during rainy weather
✔ High-strength aluminum construction resistant to wind
✔ Comfortable nighttime use with integrated LED lighting
✔ A fully enclosed, four-season space when combined with glass systems

WHY IS IT A “SMART” SYSTEM?

Because the Lüx Series Retractable Pergola:

  • Requires no manual intervention

  • Opens and closes with a single touch

  • Adapts quickly to changing weather conditions

  • Protects the space without compromising aesthetics

This transforms outdoor areas from seasonal spaces into continuously active, year-round environments.

💰 REVENUE ADVANTAGES FOR CAFÉS AND RESTAURANTS
1. CONSISTENT SEATING CAPACITY YEAR-ROUND

Outdoor tables can be used regardless of the season.

2. STABILITY IN DAILY REVENUE

Rain, cold, or wind do not impact sales.

3. INCREASED CUSTOMER DWELL TIME

In comfortable spaces, customers stay longer and place more orders.

4. ADDITIONAL REVENUE MODELS DURING WINTER MONTHS

Events such as birthdays, celebrations, special occasions, and corporate meetings become possible.

 
retractablepergola
IMPACT ON ARCHITECTURE AND BRAND PERCEPTION

The Lüx Series Retractable Pergola is not only a functional solution but also a design-driven concept.

  • A minimalist and modern appearance

  • Seamless harmony with the architectural language of the space

  • A prestigious atmosphere enhanced by nighttime lighting

  • An aesthetic ideal for photography and social media sharing

Thanks to these features, the outdoor area:

✔ Strengthens brand identity
✔ Becomes a key reason for customer preference
✔ Gains organic visibility on social media

NIGHTTIME USE: ATMOSPHERE = VALUE

Pergola systems with integrated LED lighting transform outdoor spaces into an entirely different identity during the evening hours.
This directly contributes to:

  • An increase in the number of evening guests

  • A rise in reservation requests

  • A stronger premium perception of the venue

#INTEGRATED LED-LIT RETRACTABLE PERGOLA SYSTEM

INVESTMENT OR EXPENSE?

Based on the experience of Real Cam Balkon:

Cafés and restaurants using the Lüx Series Retractable Pergola
have observed a 20–40% increase in their monthly customer numbers.

Therefore, the pergola is:

❌ Not an expense
✅ A long-term investment that pays for itself in a short time

✔ WHO IS IT SUITABLE FOR?
  • Cafés
  • Restaurants
  • Rooftop areas
  • Hotel terraces
  • Garden cafés
  • Villas and private living spaces

🎯OUTDOOR SPACES = A REVENUE ENGINE

Outdoor spaces designed with the right systems are not merely aesthetic elements;
they become one of the strongest revenue sources for a business.

With the Lüx Series Retractable Pergola:

  • Outdoor areas remain open year-round

  • Revenue remains stable

  • The value of the venue increases


📞 CONTACT & CONSULTATION

For custom measurements, design, and pricing information for your outdoor space,
you can get in touch with Real Cam Balkon.

PERGOLA CATALOG

LÜX SERIES RETRACTABLE PERGOLA

SALES POINTS

FOUR-SEASON COMFORT – FOUR-SEASON PROFIT